Pleasing wrote:There appears to be 4 key questions being debated in this thread as potential reasons for a move back to the JO:
1. How do we ensure we have unrestricted access to an elite training facility and administration centre big enough to allow us to grow
2. How do we build our membership base to competitive levels with other clubs
3. How do we improve the financial returns for our 11 home games
4. How do we attract bigger sponsorship revenue competitive with other clubs
Ultimately the biggest influence on 2 - 3 and 4 above will be success on the field. A change of our training and admin facility might have indirect benefits on membership and sponsorship but that is marginal at best.
Major Sponsors care only how many eyes will be on their logo and how much goodwill they buy by being associated with the team. There are experts who calculate the value to the dollar of these types of deals. Maybe if we could call the JO - the Mitsubishi Centre that has move value than Linen House Oval in Seaford but given Cricket Victoria is the primary tenant even that option is probably not available to us.
Membership growth is driven by success where we train is not going sell one more membership - we have a set number of supporters today our success on the field determines what percentage of those supporters choose to become members and attend games. More than that our success determines how many opposition supporters want to attend when their team is playing the Saints.
Longer term it is success that breeds new supporters, kids in primary school either follow their Parents team or the teams at the top of the ladder. Even then the membership benefit of a sustained period of success is not really evident until that generation of primary school kids that jumped on board in Prep grow up and start buying their own memberships and having kids. Hawthorn were almost merged in the late 90's such was the dire state of their membership. The fact they now have 50K plus members is not because they won the flag in 2008 it is because they were the most successful side of the 80's. Those 80's kids are now all in their 30's and there are a lot of them.
As for playing games at the JO or Moorabin that will never happen. Geelong works because they are in Geelong and they never left, they own the town. More than 50% of the locals support them and support the council and local members of state government ploughing money into keeping them in Geelong. Cricket Victoria won't want one blade of grass disturbed on their new premier ground and neither should they. It would only be considered by them if they received the lions share of the match revenue which would kind of defeat the whole purpose for us. Ultimately it appears Cricket don't want us there and that pretty much kills the plan.
So the only tangible reason left for us to be part of this redevelopment is if we end up with state of the art facilities and room to expand at minimal long term financial cost to the club. All of which are possible but unlikely at the Junction particularly if we are the 2nd class tenant that it appears we will be and the State Government doesn't fund it.
I think we could easily use the facilities like pool, gym, training and rehab staff and it benefit both. Cricket Vic have a few loud mouths but at the end of the day they are trying to get the AFL to help buy them a stadium because of a farcical situation where a few hundred people go to watch state cricket at the MCG which costs a bomb just to open the gates. AFL is then unable to fixture around this farce. The AFL could easily change a few things to make it the oval outside the JO for football training with shared facilities. Collingwood does it at OP and it gives access to the other athletes as well as the football club. Time for cricket to shut up and realise they are a spent force trying to throw their weight around still. It could be a major coup for the state cricketers to get access to shared training activities, professional staff etc. The ground is higher profile and changes the self image of the club as a whole IMO.