And this is exactly what we can leverage into Bernard!Bernard Shakey wrote: The place is also full of tourists, who don't know why they're there, and wouldn't have a clue who the Saints are.
A meal, a band, a dance, etc in the social club.
An 'introduction to Aussie Rules' clinic.
Tickets to a game/s.
Create a special OS membership category.
Big screen in the middle of the oval showing an interstate game, maybe even followed by a movie,
with community groups running food stalls, whatever...
It's called inserting our club a part of the tourists' wonderful Australian experience and memories.
We are then remembered, and followed from afar. And they will tell their mates, some of whom will want to come and also experience what their mates experienced. If OS tourists can have 'Neighbours' (
) and 'Secret Life of Us' tours as part of their 'must do' itinerary, we can become something similar.And basically the same approach can apply to interstate and local visitors. It's a numbers game. If one in a hundred tourists is hooked as above, then from little things, humongous things can be grown. And only our iconic funky suburb of St Kilda offers this opportunity to its footy club.
Hey, I'm not in marketing or sales. So if I can come up with those ideas, just imagine what real marketing people could come up with.
The wonderful wayward unconventional St Kilda footy club, back home in our icon suburb that is St Kilda. Promoting that would be a marketers dream!
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