StKilda changes everything -article

[saintbrat]

http://m.theage.com.au/afl/afl-news/st- ... 1vy3z.html

[HitTheBoundary]

"We are not trying to market to the postcode of St Kilda, but St Kilda is an iconic part of Melbourne which has an identifiable attitude and spirit which is really aligned with where we want to take the club. It is grounded but it is aspirational, it is eclectic, everyone belongs and we say how do we capture that as an identity," Finnis said. "It would be a good move on so many levels for the club."

Is Finnis Dave Mc?

[saintspremiers]

What's this no limits BS mean?

Also I noted Labor hasn't committed any money to the Junction. Could be a bit of worry when we know the election results!

[BringBackMadDog]

What's this no limits BS mean?

Also I noted Labor hasn't committed any money to the Junction. Could be a bit of worry when we know the election results!

Labor has actually committed more money to the junction than the libs, they just haven't included the saints in the planned redevelopment, but that could change

[White Winmar]

The return to the JO will be the difference between us meandering along as a middle of the road entity at best, and having a shot at being one of the serious players in the competition. Those who claim where your home ground and training base makes no difference are kidding themselves. We're talking business, exposure and profile. Seaford is our graveyard and the club's administration knows it. Moorabbin is better and St.Kilda a thousand times better again.

If where you're located doesn't matter, why doesn't every business race down there and take advantage of the cheap rent and plentiful space? Because it brands your business as being nothing more than a player in the local area. We are a national business, competing against others who market themselves the same way. A return to our iconic home suburb will lift our profile immeasurably and entice a whole new membership and sponsorship demographic. If we stay at Seaford, we will die a long, slow and horrible death.

[Dave McNamara]

The return to the JO will be the difference between us meandering along as a middle of the road entity at best, and having a shot at being one of the serious players in the competition. Those who claim where your home ground and training base makes no difference are kidding themselves. We're talking business, exposure and profile. Seaford is our graveyard and the club's administration knows it. Moorabbin is better and St.Kilda a thousand times better again.

If where you're located doesn't matter, why doesn't every business race down there and take advantage of the cheap rent and plentiful space? Because it brands your business as being nothing more than a player in the local area. We are a national business, competing against others who market themselves the same way. A return to our iconic home suburb will lift our profile immeasurably and entice a whole new membership and sponsorship demographic. If we stay at Seaford, we will die a long, slow and horrible death.

Hi Mods, can this post be stickied to the top of the opening SS page please? Ta.

[Junction Oval]

A very strong "here, here" to Dave McNamara's comments. Wouldn't change a word

[plugger66]

The return to the JO will be the difference between us meandering along as a middle of the road entity at best, and having a shot at being one of the serious players in the competition. Those who claim where your home ground and training base makes no difference are kidding themselves. We're talking business, exposure and profile. Seaford is our graveyard and the club's administration knows it. Moorabbin is better and St.Kilda a thousand times better again.

If where you're located doesn't matter, why doesn't every business race down there and take advantage of the cheap rent and plentiful space? Because it brands your business as being nothing more than a player in the local area. We are a national business, competing against others who market themselves the same way. A return to our iconic home suburb will lift our profile immeasurably and entice a whole new membership and sponsorship demographic. If we stay at Seaford, we will die a long, slow and horrible death.

Plenty of business are in cheap locations. Many actually. Business that requires customers aren't though. Footy clubs don't have customers as no one watches training. The Hawks took the cheap rent option. It cost a dollar. When we require customers we play at Etihad because its in prime location.

[saint6709]

The return to the JO will be the difference between us meandering along as a middle of the road entity at best, and having a shot at being one of the serious players in the competition. Those who claim where your home ground and training base makes no difference are kidding themselves. We're talking business, exposure and profile. Seaford is our graveyard and the club's administration knows it. Moorabbin is better and St.Kilda a thousand times better again.

If where you're located doesn't matter, why doesn't every business race down there and take advantage of the cheap rent and plentiful space? Because it brands your business as being nothing more than a player in the local area. We are a national business, competing against others who market themselves the same way. A return to our iconic home suburb will lift our profile immeasurably and entice a whole new membership and sponsorship demographic. If we stay at Seaford, we will die a long, slow and horrible death.

Plenty of business are in cheap locations. Many actually. Business that requires customers aren't though. Footy clubs don't have customers as no one watches training. The Hawks took the cheap rent option. It cost a dollar. When we require customers we play at Etihad because its in prime location.

Totally agree with WW it's about brand perception. And our customers are not just the people who go to Etihad. Customers are members, sponsors. Also the afl - we need to be relevant to get the high profile games in the draw .....

[plugger66]

The return to the JO will be the difference between us meandering along as a middle of the road entity at best, and having a shot at being one of the serious players in the competition. Those who claim where your home ground and training base makes no difference are kidding themselves. We're talking business, exposure and profile. Seaford is our graveyard and the club's administration knows it. Moorabbin is better and St.Kilda a thousand times better again.

If where you're located doesn't matter, why doesn't every business race down there and take advantage of the cheap rent and plentiful space? Because it brands your business as being nothing more than a player in the local area. We are a national business, competing against others who market themselves the same way. A return to our iconic home suburb will lift our profile immeasurably and entice a whole new membership and sponsorship demographic. If we stay at Seaford, we will die a long, slow and horrible death.

Plenty of business are in cheap locations. Many actually. Business that requires customers aren't though. Footy clubs don't have customers as no one watches training. The Hawks took the cheap rent option. It cost a dollar. When we require customers we play at Etihad because its in prime location.

Totally agree with WW it's about brand perception. And our customers are not just the people who go to Etihad. Customers are members, sponsors. Also the afl - we need to be relevant to get the high profile games in the draw .....

I don't see how it works for the Hawks but not us. Essendon also went to tulla so they have no issue with being relevant. And it hasn't help North being so close to the city. We will be relevant when we win games.

[3rd generation saint]

The return to the JO will be the difference between us meandering along as a middle of the road entity at best, and having a shot at being one of the serious players in the competition. Those who claim where your home ground and training base makes no difference are kidding themselves. We're talking business, exposure and profile. Seaford is our graveyard and the club's administration knows it. Moorabbin is better and St.Kilda a thousand times better again.

If where you're located doesn't matter, why doesn't every business race down there and take advantage of the cheap rent and plentiful space? Because it brands your business as being nothing more than a player in the local area. We are a national business, competing against others who market themselves the same way. A return to our iconic home suburb will lift our profile immeasurably and entice a whole new membership and sponsorship demographic. If we stay at Seaford, we will die a long, slow and horrible death.

Plenty of business are in cheap locations. Many actually. Business that requires customers aren't though. Footy clubs don't have customers as no one watches training. The Hawks took the cheap rent option. It cost a dollar. When we require customers we play at Etihad because its in prime location.

Totally agree with WW it's about brand perception. And our customers are not just the people who go to Etihad. Customers are members, sponsors. Also the afl - we need to be relevant to get the high profile games in the draw .....

I don't see how it works for the Hawks but not us. Essendon also went to tulla so they have no issue with being relevant. And it hasn't help North being so close to the city. We will be relevant when we win games.

Do we plan on moving the Social Club there, because that is where we make any money other than when we are playing. Chances are it wont because there is no way the new council will allow any more pokies into the vicinity. As P66, Hawthorn moving to Waverley hasn't hurt them, in fact there membership is greater than it ever was when they were at Glenferrie.
Our membership was at it's highest in 2010, when we were in contention and favourites for the premiership if you remember. If we don't win games, the Junction oval wont make one once of difference and we'll end up being crickets poor second cousin again.
It is a feel good thing going back to the vicinity of the Junction Oval, but our saviours will be how good our draft picks turn out, and how many games we win, not where we train.

[ralphsmith]

Punt road - Not an electric atmosphere
Ardent street - not an electric atmosphere
Windy hill - not an electric atmosphere
Skilda - has an electric atmosphere

[saint6709]

The return to the JO will be the difference between us meandering along as a middle of the road entity at best, and having a shot at being one of the serious players in the competition. Those who claim where your home ground and training base makes no difference are kidding themselves. We're talking business, exposure and profile. Seaford is our graveyard and the club's administration knows it. Moorabbin is better and St.Kilda a thousand times better again.

If where you're located doesn't matter, why doesn't every business race down there and take advantage of the cheap rent and plentiful space? Because it brands your business as being nothing more than a player in the local area. We are a national business, competing against others who market themselves the same way. A return to our iconic home suburb will lift our profile immeasurably and entice a whole new membership and sponsorship demographic. If we stay at Seaford, we will die a long, slow and horrible death.

Plenty of business are in cheap locations. Many actually. Business that requires customers aren't though. Footy clubs don't have customers as no one watches training. The Hawks took the cheap rent option. It cost a dollar. When we require customers we play at Etihad because its in prime location.

Totally agree with WW it's about brand perception. And our customers are not just the people who go to Etihad. Customers are members, sponsors. Also the afl - we need to be relevant to get the high profile games in the draw .....

I don't see how it works for the Hawks but not us. Essendon also went to tulla so they have no issue with being relevant. And it hasn't help North being so close to the city. We will be relevant when we win games.

Do we plan on moving the Social Club there, because that is where we make any money other than when we are playing. Chances are it wont because there is no way the new council will allow any more pokies into the vicinity. As P66, Hawthorn moving to Waverley hasn't hurt them, in fact there membership is greater than it ever was when they were at Glenferrie.
Our membership was at it's highest in 2010, when we were in contention and favourites for the premiership if you remember. If we don't win games, the Junction oval wont make one once of difference and we'll end up being crickets poor second cousin again.
It is a feel good thing going back to the vicinity of the Junction Oval, but our saviours will be how good our draft picks turn out, and how many games we win, not where we train.

I am not sure this is a sustainable model for a strategically planned future for the club " stay at or near the top of the ladder every year and everything else will fall into place" ..Whilst we would all like to be a very good side year in year out we need to have plans in place to remain relevant even in the years when the club is not performing so well on the field - like now with the current re build. agree with Ralphsmith above st Kilda as a suburb has a lot more to offer than some of the burbs our opposition teams originated in

[Teflon]

St Kilda is sexy, trendy, hip - we need to be seen as same.

[satchmo]

St Kilda is sexy, trendy, hip - we need to be seen as same.

Well I am, but I'm a bit worried about the rest of you.

[White Winmar]

The return to the JO will be the difference between us meandering along as a middle of the road entity at best, and having a shot at being one of the serious players in the competition. Those who claim where your home ground and training base makes no difference are kidding themselves. We're talking business, exposure and profile. Seaford is our graveyard and the club's administration knows it. Moorabbin is better and St.Kilda a thousand times better again.

If where you're located doesn't matter, why doesn't every business race down there and take advantage of the cheap rent and plentiful space? Because it brands your business as being nothing more than a player in the local area. We are a national business, competing against others who market themselves the same way. A return to our iconic home suburb will lift our profile immeasurably and entice a whole new membership and sponsorship demographic. If we stay at Seaford, we will die a long, slow and horrible death.

Plenty of business are in cheap locations. Many actually. Business that requires customers aren't though. Footy clubs don't have customers as no one watches training. The Hawks took the cheap rent option. It cost a dollar. When we require customers we play at Etihad because its in prime location.

Sorry P66, but that is a very myopic, small minded view of the situation. Why is the CBD filled with "corporate giants"? It's about image and perception, especially at that end of the spectrum. When I started my own business, one of my trusted friends and advisers told me to invest money in getting an inner city location for an office/presence. It will give the impression of success and that you are a serious competitor, he told me. I'm sorry P66, but as in real estate, it is the same in business. Location , location, location. I'm just glad the people that matter and have the knowledge and business expertise have the situation in hand.

[3rd generation saint]

St Kilda is sexy, trendy, hip - we need to be seen as same.

It also has a high crime rate, drug culture and street prostitution.

[3rd generation saint]

St Kilda is sexy, trendy, hip - we need to be seen as same.

It also has a high crime rate, drug culture and street prostitution.

[White Winmar]

St Kilda is sexy, trendy, hip - we need to be seen as same.

It also has a high crime rate, drug culture and street prostitution.

Not so much anymore. It has been gentrified, with most of the crimes, drugs and prostitution "outsourced" to the inner west. As a young copper in the 80's, I saw it had a touch of the Wild West about it, but the reputation never lived up to the reality. I worked the streets of Fitzroy, and Springvale and Frankston as a young detective and they were much worse than St.Kilda. Still, people do love their myths. If you went down there tonight, you'd find the streetwalkers are few and far between and limited to a very small area, relatively speaking.

[3rd generation saint]

Look I am not against the idea, I am just very cautious with this. But I don't see this as a return to the promise land and all this money is going to come pouring in just because we are training, and I repeat training only there.
Despite what some think, there will never be an AFL stadium there as there is absolutely no reason to build one.
The AFL's primary reason for this is to get cricket off the MCG, not return the St.Kilda football club.
Simple fact, if we don't produce some on field success, then we will struggle for membership and sponsorship regardless where we are based.

[3rd generation saint]

Look I am not against the idea, I am just very cautious with this. But I don't see this as a return to the promise land and all this money is going to come pouring in just because we are training, and I repeat training only there.
Despite what some think, there will never be an AFL stadium there as there is absolutely no reason to build one.
The AFL's primary reason for this is to get cricket off the MCG, not return the St.Kilda football club.
Simple fact, if we don't produce some on field success, then we will struggle for membership and sponsorship regardless where we are based.

[saintbrat]

After speaking with Bains, CEO Matt Finnis and Senior Coach Alan Richardson, its easy to pick up on the buzz and excitement surrounding the club as the next generation of players start to show their qualities and potential.

supporter point of view when given some inside contct
http://www.saints.com.au/news/2014-11-3 ... ith-bainsy


http://www.saints.com.au/news/2014-11-3 ... th-the-ceo

Thirty minutes in and we were still talking, the time had really flown and our conversation was coming to a close. I decided to ask Finnis what he would bring to the club, which I can imagine is something that everyone wants to know. What can this clever, past AFL Player’s Association boss bring to a club currently in its rebuilding stage? “I hope people see an authentic leader, and that I’ve got a good industry knowledge and a track record of being able to represent and grow the organization, and that they see that there’s a real will and a drive to make the changes necessary to regenerate the club on and off the field.” I almost wanted to give a standing ovation! He paused and then gave a smile “That felt a little bit like a job interview!” Well, it was perfectly answered Finnis, you’ve got the job!

The rebuilding of St Kilda and Finnis’ role as St Kilda’s CEO is definitely not laughing matter, but Matt believes there has to be a component of fun within the club. “You were asking me about words that describe St Kilda, and I think there’s got to be an element of fun… Everything we do should be taken seriously, but perhaps we don’t take ourselves too seriously.”

[Dave McNamara]

Do we plan on moving the Social Club there, because that is where we make any money other than when we are playing. Chances are it wont because there is no way the new council will allow any more pokies into the vicinity. As P66, Hawthorn moving to Waverley hasn't hurt them, in fact there membership is greater than it ever was when they were at Glenferrie.
Our membership was at it's highest in 2010, when we were in contention and favourites for the premiership if you remember. If we don't win games, the Junction oval wont make one once of difference and we'll end up being crickets poor second cousin again.
It is a feel good thing going back to the vicinity of the Junction Oval, but our saviours will be how good our draft picks turn out, and how many games we win, not where we train.

The pokies would not be moved to St Kilda!

Would remain at Moorabbin (either get rid of them, or have a very strict policy to make sure no one is losing more than they can afford). They only bring in about $2.1 million, which is virually nothing compared with the likes of the Skunks, the Paperbaggers, and the oxymoronically self-proclaimed (is that a word?) 'family club'. I'm also informed that the Hillbillies actually lost money on their Point Cook venue, and are probably going to ditch it.

We can make more money as good community citizens, back in St Kilda, and without the (formerly) one-armed bandits.

[plugger66]

Do we plan on moving the Social Club there, because that is where we make any money other than when we are playing. Chances are it wont because there is no way the new council will allow any more pokies into the vicinity. As P66, Hawthorn moving to Waverley hasn't hurt them, in fact there membership is greater than it ever was when they were at Glenferrie.
Our membership was at it's highest in 2010, when we were in contention and favourites for the premiership if you remember. If we don't win games, the Junction oval wont make one once of difference and we'll end up being crickets poor second cousin again.
It is a feel good thing going back to the vicinity of the Junction Oval, but our saviours will be how good our draft picks turn out, and how many games we win, not where we train.

The pokies would not be moved to St Kilda!

Would remain at Moorabbin (either get rid of them, or have a very strict policy to make sure no one is losing more than they can afford). They only bring in about $2.1 million, which is virually nothing compared with the likes of the Skunks, the Paperbaggers, and the oxymoronically self-proclaimed (is that a word?) 'family club'. I'm also informed that the Hillbillies actually lost money on their Point Cook venue, and are probably going to ditch it.

We can make more money as good community citizens, back in St Kilda, and without the (formerly) one-armed bandits.

As Ive said before Dave you may feel better that we don't have pokies but it is likely that if we got rid of them they could be taken over by a Mathieson type. The pokies will still be in area and the same people will still lose their money. We may as well as well get the money. At least AFL clubs are basically non profit clubs. And I have no idea what the heell those names even mean. And we couldn't make money in St Kilda last time we were there. It isn't going to solve anything. Winning will help though.

[remboy]

People who focus solely on StKilda and the Junction Oval are taking too narrow a view of things in my opinion. The game is bigger than belonging to one suburb and if we only align ourselves to the suburb we'll fail.
The club has said that we want to own the corridor from StKilda all the way down to the peninsula and I agree with that. We've got to have an entire area not just one little pocket.
I remember at the SOS rally in the mid 90s Allan Jeans spoke and said the AFL should return to some form of zoning and we should do everything to make sure the peninsula is ours.
I'm not sure how it would work but with facilities at Seaford, a lease at Moorabbin and a possible foothold at the junction this could be the making of this club. All we need is some people with vision, beyond a simplistic 'the junction is good, Seaford is crap' view.