jays wrote:hawkes will crack 40000 easy
Bob Hawke? Or Hazel Hawke?
Hawks should rightly expect 40k members after a flag.
Geez, i remember that if we got 12,000 at a game... we had a sellout. Times have changed.
But our club needs to harness something. The Hawks have traded on their "family club" image for a while now.
I think the cutting of the members magazine was a real mistake. Members need to feel embraced if the club wants loyalty. There are so many ideas including "family" training days and such.
There's an old marketing axiom that states it's 10 times easier to sell to an existing customer, than it is to a new one.
I reckon the club should also embark in a "youth policy" for supporters by giving them more access to players etc. If you can get them to join young and then nurture them... you have a member for the next 20 to 40 years. Talk about "repeat business".
Just look at how McD's go about it. Very powerful stuff.
They could also leverage off the Sacred Heart work in a greater way. Any corporation with half a clue understands the importance of a stron alliance to a cause.
Instead of playing for these token cups, they could make an event of treating the Sacred Heart people to a special night, where they can name the BOG or whatever.
End of rant. Xmas does funny things to my brains, ya know.
The lid is off after Round 2! Enjoy the journey, coz you just don't know where we'll end up. Live for today and seize the moment.